Matt Romeo has been the president of PrimeCare, LLC, for over 5 years. PrimeCare, LLC is one of the largest IPAs in the Tampa Bay region, covering 11 Florida counties with over 11,000 Medicare managed care members. Matt oversees all aspects of the IPA's operations and strategic / business planning, and is responsible for contracting primary care physicians participating with Medicare Advantage (MA) managed care organizations.
Matt also oversees the PrimeCare team consisting of Operation Managers and UM Nurses who focus on quality management, compliance and STAR ratings for our contracted health plans. He was also responsible for the hiring of an effective team of coders who focus on MRA and HEDIS for our physicians. Under Matt’s capable leadership PrimeCare, LLC's star ratings and ranking have risen every year within our participating health plans.
Matt has also spearheaded a new, growing division of PrimeCare called CredAxis, to assist providers and practices with credentialing and contract management for maximum reimbursement.
Before coming to PrimeCare, LLC, in 2011, Matt served as Vice President of Sales for Coventry Health Care, Central Florida Region, focusing on lead generation and advertisement throughout the region. He was responsible for the development and implementation of the region sales and marketing business plans. Matt was responsible for building relationships with the network Primary Care Physicians and provider partners. He built an effective sales channel with the General Agency's and brokers throughout the region, as evidenced by his achievement of 200% of goal for the 2010 AEP/OEP season.
From 2004-2008 Matt was Sr. Sales Director for WellCare Health Plans in the Tampa/ St. Petersburg area market, spreading to Florida's southeastern coast counties. During Matt's tenure with WellCare, monthly sales more than tripled in all market area with remarkable results. Tampa was awarded top region for 2006 production, and South Florida was awarded top region for 2007 production.